Jan Chipchase, 'The Ethics of Creativity' @ India Design Forum
Jan Chipchase, Executive Creative Director of Global Insights at frog, former Principal Scientist at Nokia,began this session speaking of how one brings insights into design. Design is a crucial part of the everyday experience for people. As Jan points out, the only way to achieve this is by getting into the context of the everyday life of people. It is also crucial to interact with people in such a way that allows for meaningful data to be collected.
Where's the Phone : Jan Chipchase, Cui Yanqing & Fumiko Ichikawa
A series of street surveys carried out in 11 cities on 4 continents to help understand where people carry their mobile phones and why. Originally designed to understand the extent to which people noticed incoming communication according to carrying location. Now used with in-depth qualitative techniques such as home & contextual interviews to obtain a broader statistical and photographic snapshot of consumers. Recently extended to include keys & money and physical forms of object customisation.